I wouldlike to trace the history of McDonald’s advertising. The company has changed so much in its time being what it is that I think watching how its ads progressed with it would be very interesting. Also, some McDonald’s are going back to their original design of restaurants. Everyone knows McDonald’s and to see how they attract people throughout the years could contain lots of information.
October 25, 2006 at 9:38 pm
Michael,
This is an interesting topic and well worth pursuing, but one word of caution -there is going to be a ton of material on McDonald’s advertising so be sure you start your research with a focused question you want to answer? Like: “the changing nature of McDonald’s ads over time and how they reflect the the rise of a fast food culture …” Which from there must be further specified, etc.