I want to research McDonald’s because it is probably the most well known out of the fastfood chains in America, or the world. I think it would be interesting to see how they have progressed from 10 cent hamburgers to salads and a wide variety of foods that the original owner could have never seen happening. I want to see not only how the physical place changed but how they promoted themself and why they did things the way they did.
I expect to discover a lot of new information about the transitions they made and the rationale behind them. Why bring chicken into the restaurant, then salads, and promote these over the core items that built McD’s to what it is today. I also hope to learn about the expansion of the chain across the country and the world. What role did this play in advertising and what products are marketed and how.
I plan in using magazines and newspapers that discuss these issues and how America is becoming increasingly healthier. Also, general encylcopedias that talk about the restaurant itself and its heritage. Understanding where it has been will be vital to understanding where it is headed. Also, there have been books published about McDonald’s that I feel will have necessary information to achieve all of my goals.
November 1, 2006 at 11:22 pm
First of all, I like your topic. So you are going to search McD’s ads to argue how they promoted themselves to sell their foods?
Is it in good ways or bad ways? Also, are you going to relate McD and other chains??
November 1, 2006 at 11:22 pm
This sounds really good. So your thesis: The advertisements for McDonalds over time display McDonalds’ changing its menu/price to stay with the times? Something along those lines.
November 1, 2006 at 11:24 pm
McD’s is such a big topic. Perhaps you should focus on either the food or the global expanison because i think that there will be an excess of information on your topic.
November 1, 2006 at 11:29 pm
Mike’s “argument” that he is making is the drastic change that has occured in McDonald’s restaurants over time. He presents his argument with several factors in mind in order to back up his theory.