In my research paper I will be examing the relationship between McDonald’s advertising and children. There are lots of arugments that claim that McDonald’s is attacking the children and in essence brainwashing them at a very early age. These people feel that children should be entitled to an ad free childhood free of outside influences they view as negative. I think it will be very interesting. People are claiming that when McDonald’s supports a school program with something such as a donation they are actually sneakily doing a very strong form of advertising. Children are the most suceptible to outside influences and don’t know when something is good and bad for them. They look at things very simply and McDonald’s advertising is simple and to the point. They promote a fun and entertaining atmosphere.
I have found some websites of companies that have been partners with McDonald’s to create ad campaigns. They talk about the progression of McDonald’s advertising through the years and the roles they have played in creating slogans and having that mass appeal McDonald’s is famous for. I can use these sites to see the other side of the argument and how their main goal is to show their product in a positive light that is attractive to potential customers. That they don’t focus on children, but the whole population.
Another site, from the other side, is an interview with Sue Dibb. She is the writer of a book called “Children: Advertisers’ Dream. Nutrition Nightmare? The Case for More Responsibility in Food Advertising (National Food Alliance) 1993” and this interview is about how McDonald’s exploits children with their advertising. She has done lots of research and is at the forefront of this campaign against McDonald’s.
I still need to get more sources of different types with different views and opinions. I need to form a more structured thesis and really get my sides separated and ready to form an argument. Is there any format or other criteria or is this basically it? Form a thesis and do it? If so that’s fine but if there’s more I don’t want to go too far and have to backtrack.
November 15, 2006 at 11:37 pm
I understand that what you are trying to say is. I think your argument is interesting. You found some sites that help on your research. But I think that you need to focus like history of McD’s advertisement that represents relationship between children and itself. As you said, I think you need to get more sources like megazines, or articles to help on your research.
November 15, 2006 at 11:46 pm
I understand your argument and topic for your paper. I do not think that it is too broad, it seems that you have really focused on one specific topic where you will be able to write a lot about. It seems like you have made a great start to your research and will find more books and sites related to your topic. Very interesting and unique idea i will be excited to read it!
November 15, 2006 at 11:52 pm
you have a very clear argument for your paper, with an incredibly interesting basis in an ongoing debate into today’s society. It seems that you’ve done a fair amount of research to narrow down your topic, now you just need information to support the argument. Your sources seems very reliable as they are company websites and an interview with an author. you should go find her book and use it. i like your idea of getting both sides of an issue- that’s good research skills.
nicely done
November 15, 2006 at 11:59 pm
I think that your topic is a good one and that it is clear and precise. It is definitely something i would not have thought of, but it does make a lot of sense. It looks like you have some good sources as a basis for both sides of the argument. It seems like it will be very interesting and I look forward to reading it.
November 16, 2006 at 12:12 am
Kids are crazy suceptible to advertising, and McDonald’s is a great company to focus on. One of the guy’s my dad works with only let his kid watch PBS until she was like, 5, and after that she was really affected by ads. So, basically I’m trying to say your topic is a good idea, and there is tons of research on it. Great job!
kfitz