November 14, 2006

In my research paper I will be examing the relationship between McDonald’s advertising and children.  There are lots of arugments that claim that McDonald’s is attacking the children and in essence brainwashing them at a very early age.  These people feel that children should be entitled to an ad free childhood free of outside influences they view as negative.  I think it will be very interesting.  People are claiming that when McDonald’s supports a school program with something such as a donation they are actually sneakily doing a very strong form of advertising.  Children are the most suceptible to outside influences and don’t know when something is good and bad for them.  They look at things very simply and McDonald’s advertising is simple and to the point.  They promote a fun and entertaining atmosphere.

I have found some websites of companies that have been partners with McDonald’s to create ad campaigns.  They talk about the progression of McDonald’s advertising through the years and the roles they have played in creating slogans and having that mass appeal McDonald’s is famous for.  I can use these sites to see the other side of the argument and how their main goal is to show their product in a positive light that is attractive to potential customers.  That they don’t focus on children, but the whole population.

Another site, from the other side, is an interview with Sue Dibb.  She is the writer of a book called “Children: Advertisers’ Dream. Nutrition Nightmare? The Case for More Responsibility in Food Advertising (National Food Alliance) 1993” and this interview is about how McDonald’s exploits children with their advertising.  She has done lots of research and is at the forefront of this campaign against McDonald’s.

I still need to get more sources of different types with different views and opinions.  I need to form a more structured thesis and really get my sides separated and ready to form an argument.  Is there any format or other criteria or is this basically it?  Form a thesis and do it? If so that’s fine but if there’s more I don’t want to go too far and have to backtrack.


Freire #3

November 8, 2006

Freire goes against his own idea in this essay. I feel like he is telling the reader too much and expecting them to take it and run with it. They have no other sources to think upon this subject with so they cannot really formulate their own opinion. He tries to be open and use his own style but he fails. He should not have been so forceful with his words. I think that if the tone of the essay was a little lighter the point would have come across differently. Instead I get the feeling that he feels to strong about this subject that he cannot be too open minded and give all the evidence and fully explain the problems with the current system and the changes that must be mad. He tells us, instead of informing us.

Freire #2

November 8, 2006

I would define alienation as being empty and without the common understanding that a typical education is thought to bring.  The students are “…alienated like the slave in the Hegelian dialectic…”  They do not get a chance to comprehend what they are told, just to remember it in order to reproduce a replica of it later on a test or quiz.  They don’t understand, or have a alien feeling when learning, as if they don’t belong.

He uses Praxis in this essay as how the students learn.  He says “liberation is a praxis…” telling the reader that liberation is the way they learn and is a way of learning.  They use liberation in order to learn about there world and more fully understand what is going on in it.

Freire Question #1

November 8, 2006

It is interesting that Freire goes his whole essay without mentioning any actual examples within a classroom and barely seems to explain what the actual differences would be between the two types of teaching, only how it would go about being done. In an English class I feel that there would be active discussion and essays that do not have set topics/thesis but that are formed by the student. In a History class it would be tough. There might be analization of the time period moreso than just learning about what happened and why, such as determining its lasting effects. Psychology would involve active prodding and experiments to see how things are done, not so much how they work and why. I don’t think there is a way to do it for math. Math is a very concrete subject that has right and wrong answers. Students could create problems, I assume that would step outside of being told what to do.

An authentic form of thought and action would be a discussion that is started and lead mostly by students with the teacher adding in ideas occasionally and then incorporating them into an assignment or some sort of work that expands on the ideas that they all brought together.

Freire’s reflection is understanding your work and learning and relating it to the world, reflecting on what it has taught you. It involves being active with knowledge and building around with outside sources instead of taking and accepting something as what is told.

Teachers can be expected to learn about students and how they deal with things in life and the ways they learn. They will not learn knowledge necessarily, but they will gain insite into the life of a child in this time period. They will watch them interact with the material and each other. It will be a different kind of learning but one that could be considered just as important.

Why McDonald’s?

October 31, 2006

I want to research McDonald’s because it is probably the most well known out of the fastfood chains in America, or the world.  I think it would be interesting to see how they have progressed from 10 cent hamburgers to salads and a wide variety of foods that the original owner could have never seen happening. I want to see not only how the physical place changed but how they promoted themself and why they did things the way they did.

I expect to discover a lot of new information about the transitions they made and the rationale behind them.  Why bring chicken into the restaurant, then salads, and promote these over the core items that built McD’s to what it is today.  I also hope to learn about the expansion of the chain across the country and the world.  What role did this play in advertising and what products are marketed and how.

I  plan in using magazines and newspapers that discuss these issues and how America is becoming increasingly healthier.  Also, general encylcopedias that talk about the restaurant itself and its heritage.  Understanding where it has been will be vital to understanding where it is headed.  Also, there have been books published about McDonald’s that I feel will have necessary information to achieve all of my goals.

McDonald’s Ad tracing

October 27, 2006

How is this for a more specific thesis statement/research topic:  The changing culture of McDonald’s ads and how they are changing the food they serve and promoting the healthy on tv, but know people still come for the burgers/fries.  Rarely do you see an ad for a burger, now they are all about the new salads and how they have milk in Happy Meals.

Tracing of an Advertisement

October 25, 2006

I wouldlike to trace the history of McDonald’s advertising.  The company has changed so much in its time being what it is that I think watching how its ads progressed with it would be very interesting.  Also, some McDonald’s are going back to their original design of restaurants.  Everyone knows McDonald’s and to see how they attract people throughout the years could contain lots of information.

Bordo Question #4

October 25, 2006


This ad shows Taye Diggs.  While it isn’t necessarily an advertisement for clothing, it advertises him.  He has his shirt open showing off his chest and an earring.  He has a softness that challenges the viewer to look away but at the same time is saying it’s ok to look.


This ad is very animal print underwear.   This man is incredibly buff.  Bordo would enjoy looking at this and the different type of underwear that are shown instead of the typical briefs.  The man is very detailed and the eyes and smile are asking the reader to come talk to him almost.  A very seductive ad…..

Bordo Question #3

October 25, 2006

Bordo explains the difference in gazes that exist and how a certain type of person can be perceived.  Some people feel people are looking at them because they are different and stand out of the crowd, forcing them to be noticed.  Others take it as a compliment.  This is reflected in advertisements.  If the ad has the person staring you on it shows confidence and challenges the reader.  By averting their eyes the person in the ad is inviting the reader to bask in their beauty but doesn’t want to show they know how beautiful they are.  Which ad people decide to put on depends on their sexual orientation most of the time, she also implies.  Heterosexual men do not like to be gazed at.  They wear clothes because they have to and are made to work.  Homosexual men are more in touch with their feminine side and enjoy putting on clothes that makepeople look at them and want to be in the spotlight.  Ads are customized to appeal to type of men.

Bordo Question #2

October 25, 2006

Bordo seems to start off each of her subsections with talk about sexuality or how men of a certain culture dress.  Then she goes on to dicuss the certain style or line that section is supposed to focus on.  They seem to go in an order that moves more towards the actual body then the clothing of the body and how to accentuate this.  By the end she is discussing the man’s workout and the ways things try to influence men to sculpt their bodies a certain way.  She starts the essay off with a fairly long section, introducing the reader to what is to come and the general topics that will be discussed.  She follows that with a few shorter sections before talking about male decorativeness.  This is a very indepth section that seems to stretch out for quite a while and leaves nothing to question.  Bordo gets her point across and then some.  This is the slowest piece of the work.  The ending is another long part but seems to be the “loudest” because it draws on all the knowledge and brings things together.  It talks about the part that everyone else wants to talk about: the body itself.  This is a very appropriate ending because it keeps the reader reading.